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Success Principle 43 – SAY NO TO THE GOOD SO THAT YOU CAN SAY YES TO THE GREAT

It was Jim Collins who says in his book, Good to Great, that, “Good is the enemy of great.” I believe you are probably hearing that statement for the first time.

What a simple concept it is, yet you’d be surprised how frequently even the world’s top entrepreneurs, professionals, educators, and civic leaders get caught up in projects, situations, and opportunities that are merely good, while the great is left out in the cold, waiting for them to make room in their lives.
In fact, concentrating on merely the good often prevents the great from showing up, simply because there’s no time left in our schedules to take advantage of any additional opportunity.

Is this your situation – constantly chasing after mediocre prospects or pursuing misguided schemes for success when you could be holding at bay opportunities for astounding achievement?

Are you aware of the Pareto Principle where he underscored that 20% is equal 80%? If you surveyed your life and jotted down those activities that brought you the most success, the most financial gain, the most advancement, and the most enjoyment, you would discover that about 20% of your activity produces about 80% of your success.

This phenomenon is the basis for the Pareto principle, named after the nineteenth-century economist who discovered 80% of an enterprise’s revenue comes from 20% of its customers.

Dear reader, the challenge I am bringing to you is this: stop majoring in the minors. Instead of dedicating yourself – and your time – to mundane, nonproductive, time-stealing activity, imagine how rapidly you would reach your goals and improve your life if you said no to those time-wasting activities and instead focused on the 20% of activity that would bring you the most benefit?

What if instead of watching television, mindlessly surfing the internet, running unnecessary errands, and addressing problems you could have avoided in the first place, you used the extra time to focus on your family, your marriage, your business, starting a new income stream, and other forward-motion pursuits?

Dear reader, please take this final challenge: look at where you spend your time, determine if those activities truly serve your goals or if saying no would free up your schedule for more focused pursuits.

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